![]() You can download the 115-page playbook for free – no form fill required. In her chapter, Fiona outlines the key key things she does to maximise her return on ad spend across all major social channels. Followers, 65 Following, 875 Posts - See Instagram photos and videos from K E Y (key. A committee member for the After Work Club and Guest Lecturer at Durham University, she has a proven track record of delivering outstanding campaign results. We previously interviewed paid social expert Fiona Bradley, Founder of FB Comms, to include her insights in our Performance Marketing Efficiency Playbook.įiona was named Social Media Business Woman of The Year 2023, and has worked on campaigns for Coca-Cola, the NHS, Rolex and many more. Senior Paid Social Account Manager, CROUD Maximise Your Paid Social Efficiency Simply skip to the sections most relevant to you and start taking actionable steps to maximise return on ad spend, avoid abandoned carts, and boost lead quality. For ease of navigation the tips are organised into 6 main categories: And the response was overwhelming – more than 70 experienced marketers from a wide variety of backgrounds and industries got back to us. Despite their practical importance, we don’t hold them in high regard like we do with our jewelry or photography equipment. With that in mind, we put an open call out asking for tips to boost performance on Meta. We use keys every day to lock up our valuable possessions or to open our precious vaults when needed. If you’re not strategic with your spending, Meta will happily eat up your budget without delivering a significant uptick in sales. Higher campaign price tags, paired with the fact that many consumers have developed a tendency to ignore social ads, reduces the margin for error. So with more businesses pouring money into the platform, you need to make sure you’re using your available budget efficiently to reach your revenue goals in an increasingly competitive space. In 2022, Meta’s net advertising revenue exceeded $112 billion, second only to Google (who came in at $168 billion). For that reason, the vast majority of tips presented below are relevant to both Facebook and Instagram. ![]() When it comes to paid ads, the two platforms share lots of features and functionality as both rely on Meta Ads Manager for campaign setup and optimisation. KeyKey Typing Tutor lets you learn at your own. Whether you fancy a challenge or just want to perfect the basics, you can pick the lesson level that suits you. The app delivers its course in practical bite-size lessons to help you hone your typing skills. Want to generate more revenue through your Facebook & Instagram ads? KeyKey Typing Tutor is the educational app that makes light work of learning to touch type.
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